Surprising and Delighting your Audience with Sustainable Promotional Products

In an industry that’s worth over £1billion in the UK alone, it’s clear that businesses are continuing to use promotional merchandise as a key part of their marketing strategies.  From rewarding loyalty to nurturing new leads and recognising staff, the success figures speak for themselves.

‘BPMA research shows that receiving branded merchandise increases brand awareness by 96% with existing customers being 75% more likely to buy again’

With an increased focus on Environmental, Social and Governance (ESG) efforts to ensure future business growth, priorities have shifted towards finding promotional solutions that align with these commitments and actively demonstrate them.  

Our industry partners and the promotional products sector as a whole have really stepped up their efforts on the journey to net zero.

These are just some of the ways that they’re working to minimise their impact on the environment: –

• Using new, sustainable raw materials to manufacture their products
• Developing products that can either be recycled or re-used
• Reducing the carbon footprint of the manufacturing process through investments in new technology and by using renewable energy sources where possible
• Reviewing their distribution networks
• Manufacturing in the UK / Europe where viable, to minimise airmiles.

Here are just a few of the eco products that we offer. Check out a small selection of what we offer in our online brochure, or get in touch for a full range.

From bamboo & wheat straw pens and plantable pencils, through to recycled stationery, tote bags, glass bottles and seed bombs…

It’s not enough just to decide on a product. To truly generate a ‘surprise and delight’ moment for your customers or staff, it’s important to have a good understanding of what makes them tick.  Customers and employees want to feel like brands understand them as an individual. 

The BPMA have conducted significant research into why people would retain a promotional gift and show it to their friends and peers:-

1. It needs to be relevant to them
2. It needs to be useful for them / fulfil a personal need
3. And finally, they now look for it being reusable and recyclable

If you’re looking for sustainable gifts and merchandise to support your marketing campaigns and reward & retention activities, get in touch.  We’ll happily share ideas and make recommendations based on your audience, budget and campaign objectives.

You can also check out our earlier blog ‘Impactful surprise and delight marketing ideas (whatever your budget)’