We pride ourselves on clever creative that's well executed and gets noticed. From honing big ideas to perfecting the smallest of design details, we'll help your brand to stand out from the competition.
Quality print, delivered to deadline. By combining our years of print management knowledge and utilising the latest print innovations, we keep our prices competitive without needing to compromise on the end-result.
It's not complicated or time consuming if you let us do the hard work for you. We manage the most complex of mailing packs, taking care of all the technicalities, from personalisation and data formatting, to packing and postage rates.
A promotional product should leave a positive memorable impression for your customer. But, what might that item be? We’ll answer that question and suggest some ideas that will make you shout, “brilliant!”
HF Holidays have been creating walking and activity holidays for people of all abilities since 1913.
They are the UK’s only co-operative holiday provider. Because they are owned by their members, all profits are invested back into their holidays
Rachel Page, Direct Marketing Manager at HF Holidays, contacted Justin Drayton, MD at RETHINK, in 2018 as part of a review of the supply of their direct marketing services.
The decision to engage with RETHINK was based on the added value they could bring through their vast direct marketing experience and a genuine commitment to top level customer service, as well as highly competitive rates and an accommodating and flexible approach to lead times.
HF Holidays printed and mailed over 1 million pieces with RETHINK*, averaging a mailing every 10 days across various formats and processes including self-mailers, postcards, envelope insertions and polywrap mailings.
Campaign planning meetings between Justin and Rachel were held quarterly to scope who the mailings were going to, the format, size, scheduling and budgeting. Complete visibility of pricing via a pre-agreed matrix ensured that campaigns remained on budget and pricing was consistently competitive.
“These planning sessions were incredibly helpful. Justin really got to understand our business, our customers and what we wished to achieve through our direct marketing activity.
Rachel Page
This consultative approach meant that HF Holidays gained from the extensive knowledge and experience of RETHINK. They provided innovative ideas and options that HF Holidays may not have thought about, as well as the peace of mind that the campaign would be implemented, produced and delivered to a high quality, on time and to budget.
“Justin genuinely had our best interests at heart. I’d ask him, “What’s the best way to do this?” He’d give us options with explanations, so we could make informed decisions.”
Rachel Page
Utilising their creative knowledge and resource, RETHINK was always available to liaise with HF Holidays’ in-house designer if required, providing advice about laying out unusual design formats, artwork set up and sizing. RETHINK values attention to detail so, although proofing was not part of the brief from HF Holidays, the RETHINK internal processes ensured pre-production checks were made covering artwork set-up, design and text, flagging any errors and questioning if something didn’t look quite right.
“RETHINK was an extension of our marketing department. We trusted them implicitly. They knew exactly what we needed, and we relied on them to get on with the job. Nothing was ever too much trouble, even when we made last minute changes!”
Rachel Page
HF Holidays had a dedicated partner in Justin, who was always available to answer queries and provide solutions that may not always have been instantly obvious.
In the past there had been problems matching campaigns to UK Mail postage invoices due to their mixed multiple project structure and complexity.
“Justin provided me with a unique reference number for each campaign that he also ensured was included as a specific line-by-line reference on our UK Mail postage invoices, which made it simple to reconcile. Something that other suppliers had told us wasn’t possible. This was a great timesaver and made my job so much easier.”
Sari Dell, Commercial Marketing Executive
*based on 1 Jan to 31 Dec 2018
Elevating SyncSkills’ Brand and Communications for the Global Stage.
A full brand evolution project including brand development, website design, graphic design, print management and promotional merchandise.
Printing a brochure on demand is not a new concept, however automating the process to extract specific data from the website to personalise several brochure pages, then print and post it, was another matter.