a recent study by JICMAIL, the joint industry committee for ad mail, has confirmed that direct mail is still a highly effective way to reach and engage with your audience, often resulting in significantly longer engagement times and lower costs per response.
Direct Mail and Digital Marketing campaigns generate results on their own but these results are amplified when they’re put together as part of a multi-channel strategy, with each of them bringing something different to the party.
Direct mail and digital marketing do not have to be an either-or proposition. In fact, direct mail can prove most effective when its fully aligned with your digital strategy - here's how
There are many small details which can make or break a campaign - take a look at our top 10.
Direct mail helps you stay connected to your customers and, now more than ever, could prove a useful tool to ensure your message cuts-through - explore the ways you can test it
Finding a way to cut through the noise and engage with audiences is a challenge for marketers. Could mail be the solution?
This new incentive could help you to manage costs or even open-up previously unfeasible direct marketing opportunities - find out how.
Every Direct Mail campaign should start with a plan to ensure maximum results are gained. Here’s our 5-step guide to help you plan your next campaign.
Printing a brochure on demand is not a new concept, however automating the process to extract specific data from the website to personalise several brochure pages, then print and post it, was another matter.
HF Holidays engaged RETHINK based on the added value we could bring through our vast direct marketing experience and a genuine commitment to top level customer service, as well as highly competitive rates and an accommodating and flexible approach to lead times.
