We pride ourselves on clever creative that's well executed and gets noticed. From honing big ideas to perfecting the smallest of design details, we'll help your brand to stand out from the competition.
Quality print, delivered to deadline. By combining our years of print management knowledge and utilising the latest print innovations, we keep our prices competitive without needing to compromise on the end-result.
It's not complicated or time consuming if you let us do the hard work for you. We manage the most complex of mailing packs, taking care of all the technicalities, from personalisation and data formatting, to packing and postage rates.
A promotional product should leave a positive memorable impression for your customer. But, what might that item be? We’ll answer that question and suggest some ideas that will make you shout, “brilliant!”
Spaceway delivers space saving projects to businesses. A design and build interiors contractor providing mezzanine, office and warehouse space solutions.
They are known as leading ‘mezzanine and workspace’ specialists in the UK and continuously challenge themselves to improve their services and processes.
The brief
Our aim was to support the business in improving lead generation and user experience on their website.
A key part of Spaceway’s plan involved developing an online quote calculator for their mezzanine floor service. After adding in dimensions and selecting design options, potential customers visiting their website could then instantly calculate the cost of creating the extra floor space they were seeking.
To further enhance the process, Rob McNicoll, a marketing consultant for Spaceway, advised that each quote calculator enquiry should be followed up with a personalised brochure that reflected the information which the prospect had specified on the website, along with their quotation.
This would require an automated, personalised print on demand process which hadn’t been done before, but that’s where RETHINK was able to step in and support.
Printing a brochure on demand is not a new concept, however automating the process to extract specific data from the website to personalise several brochure pages, then print and post it, was another matter.
“This was an exciting challenge and project to work on, especially as I’m extremely interested in how technology can be used to innovate and improve the print industry.”
Justin Drayton, RETHINK
Our solution enabled every prospect that uses the online quote calculator to receive a personalised, 16-page, quality brochure the next day. This could then be followed up with a telephone call and site visit.
“This enhancement to our lead generation has proved most successful. The automation of the complete process means zero management is involved, which is a huge time-saver. We are now planning to roll out this process across other services too.”
Rob McNicoll
As well as automated bespoke print on demand, RETHINK has also provided design, direct mail campaigns, brochure and leaflet printing, site signage, promotional items and storage of collateral for Spaceway.
Working together
Rob acknowledges that even as a marketing consultant, he has sometimes found print challenging to work with.
“RETHINK provided fresh thinking and innovative ideas. Throw an idea at them, and nine times out of 10 they will come back with a great solution,” he explained.
“Justin at RETHINK managed the entire process. Having one point of contact with someone you trust saves a huge amount of time. He also provided a very competitive quote for a quality result.
“Developing the code for the online calculator was straightforward. Finding a way to automate the follow-up brochure proved to be a bit more of a challenge, until I was introduced to RETHINK.”
Further Reading
case-study
Elevating SyncSkills’ Brand and Communications for the Global Stage
5th July, 2023
Elevating SyncSkills’ Brand and Communications for the Global Stage.
A full brand evolution project including brand development, website design, graphic design, print management and promotional merchandise.
We continue to work with The Laura Hyde Foundation to help this rapidly growing charity deliver mental health awareness and support information to medical and emergency services personnel across the UK.